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Playmobil to launch NHL line | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Josh Kolm

Playmobil has partnered with the NHL on an upcoming toy line, the first licensing deal for the company and part of an effort to strength its brand awareness among kids.

The line, available in North America and Europe, will focus on the Original Six, featuring a player and goalie figure for each team: the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Montreal Canadiens, New York Rangers and Toronto Maple Leafs. Play sets featuring a full ice rink, Zamboni, referees and a miniature Stanley Cup will also be available. More teams are expected to be added over time.

http://strategyonline.ca/2015/06/08/playmobil-to-launch-nhl-line/
 

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